CES 2024 Guide This is the sixth article of our CES 2024 show floor tour itinerary. Attending CES is an incredibly exciting experience, as you get to see and feel the world’s biggest technology trends firsthand, as well as feel a sense of global change.
However, the CES show floor is far more spread out than any other event, and the space itself is huge. With more than 4,000 exhibitors at CES 2024, it’s important to get around efficiently. In this article, I’ll show you how to organize your show tour if you’re planning to attend CES 2024.
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CES2024 Show Admission Process
Verify your badge
Badge required: Your pre-registered and received badge is required to enter the CES show. Check your badge before entering the show, and wear it around your neck so event staff can see it at all times. See our previous article on getting your show badge.
Security checks
Security procedures: CES attracts over 100,000 attendees, so there are security checks at all show floor entrances. If you find yourself outside, be prepared to go through security again. However, if you have a bag, you’ll usually get a visual inspection, though some may be skipped if there’s a large crowd. However, it’s worth noting that these security checks can sometimes be a hassle when traveling between buildings.
CES2024 recommended itinerary
CES2024 Exhibition Strategy
Select key exhibits: Check the show schedule on the official CES website or app in advance and organize the key exhibits and sessions you want to visit.
Plan an efficient route: The show floor is huge, so save time by planning an efficient route.
Sample itinerary for a one-day visit
If I only had one day to see the show floor, I’d head to the second floor of the Venitian Expo to take in all the CES Innovation Award winners visually first. Once I’ve gotten a feel for the trends in this year’s CES winners, I’ll head over to Eureka Park on the first floor and spend the morning focused on the booths of the Innovation Award-winning startups.
From there, we head over to the LVCC and focus on the major players we’re interested in. I’ll stop by Central Hall first to see the traditional consumer electronics powerhouses like LG, Samsung, and Sony, then move on to North Hall and West Hall. Keep in mind that South Hall is sometimes not open, and when it is, there aren’t many companies with big brand recognition.
Sample itinerary for a 2-day visit
If I had two days to see the show floor, I’d head to the second floor of the Venitian Expo to take in all the CES Innovation Award winners visually first. Once I’ve gotten a feel for the trends in this year’s CES winners, I’ll start visiting the booths of companies with big exhibits on the second floor, including smart home. In the afternoon, we head over to Eureka Park on the first floor and focus on the booths of the Innovation Award-winning startups we saw in the morning. Since the startups are organized by country, it’s most efficient to move through them visually and ask questions at the booths that interest you.
The next day, we move on to LVCC and focus on the major players we’re interested in. I start with Central Hall to see the traditional consumer electronics powerhouses like LG, Samsung, and Sony, then move on to North Hall and West Hall. Keep in mind that South Hall is sometimes not open, and even when it is, there aren’t many companies with big brand names. However, a few companies do have booths on the outdoor stage. Google and other automotive and space-related companies sometimes exhibit here, so it’s worth checking out.
You can reverse the itinerary for the first day and the second day. Consider the location of your hotel to help you decide where to start.
Sample itinerary for a 3-day visit
If you have three days to see the show floor, that’s the ideal amount of time to enjoy CES. I’d recommend spending Day 2 on the reference itinerary and then spending Day 3 on the exhibits you’d like to see more of. You might see something you missed on Day 1 or 2 that you want to go back and take your time with. Or, you might want to come back on Day 3 to network and discuss future business.
Utilizing the CES Exhibition Map
Understand the show map: Use the show map, available on the official CES app or in the show brochure, to understand the layout of the show floor and make it easier to find the booths you want. Every booth has a booth number. When viewing the map in the official app, you can easily see where you are and where you need to go based on this booth number.
Access to the CES VIP Tour
Some Korean companies, such as LG Electronics and Samsung Electronics, have their own VIP tour programs. If you’re in a position to go on a VIP tour, make a reservation in advance, and show up at that time to get a good understanding of the company. The biggest advantage is that you get a separate docent (guide) to explain the company because it’s so big. You can usually book a tour in advance through the company’s PR organization before you go to CES, or you can sign up on-site to get a date and time. Please note that this is only allowed if there is a business case for it.
Use this guide to successfully navigate CES 2024. We’ll show you how to effectively plan your visit, get VIP tours, and utilize the show map to experience all that CES 2024 has to offer. We hope you have a great show!