CES 2024 Guide The seventh CES 2024 report writing tip: Your guide to a professional and effective report. After attending CES 2024, it’s important to organize your experiences and knowledge in your own words and, if necessary, share them.
An effective CES report can help your team or company make the most of the insights you gained at CES, especially if you were traveling on official company business. Based on our experience attending the show every year and sharing insight reports internally and externally, we’re sharing some tips on how to create an effective CES report.
Before CES: Check out the official site and Innovation Award winners
Check out the official site
The official CES site follows a similar format every year, but the content changes slightly. For starters, when the official site opens, you can see what topics will be covered at that year’s CES. Sometimes there are topics that weren’t there before, for example, Spaces Technology and Web3 & Metaverse, which are related to space, were two recent additions.
View keynote speakers
The CTA, which organizes CES, is officially in charge of the keynote sessions. Most of the time, it’s the big companies that get to take the stage, and it’s usually the companies and topics that best represent that year’s theme. At CES 2024, Siemens, L’Oréal, Snap, Walmart, Intel, HD Hyundai, Qualcomm, Nasdaq, and Best Buy will be delivering keynotes, which will not only be covered by various media outlets during the event, but will also be available as videos on YouTube and elsewhere, so paying attention to what they’re talking about will help you get a sense of the overall trends.
Check out the Innovation Award winners
One of the most important things to do before attending CES is to take a look at the Innovation Award winners and their products, especially the Best of Innovation, which is a great barometer of the year’s trends. You can check out the full list on the homepage, and if you’re at the show, you’ll often see plaques at booths that have received these Innovation Awards, so it’s a good idea to keep an eye out for those products. However, sometimes in Eureka Park, where there are a lot of startups, they may have plaques from previous years, not the current year, so it’s good to keep that in mind.
You can find the CES Innovation Award winners for the year here, and if you click on each winner, you’ll also see a short introduction, like this image, so you can get a taste of the trends.
Attending CES: See official CTA announcements and online media coverage
CTA official announcement sessions and materials
The Tech Trends to Watch sessions are the most important of the official presentations by the CTA, which organizes CES. You’ll get a lot of insights that we put together as we prepare for that year’s CES, and if you’re writing a CES report, it’s probably the most relevant session. For reference, you can watch the Tech Trends to Watch session from CES 2023 in the video below. The slides will also be available on various media outlets and official sites after the session during the show, so be sure to check them out.
Read specialized media articles
CES is a special time of year for tech media outlets, as well as the general public who visit the show. Tech media outlets from all over the world do a great job at CES, so if you pay attention to their articles, you can find things that you might not have seen on the show floor. In addition, journalists from many media outlets also visit the show and publish various articles, so you can get second-hand information about conferences and keynotes that you might not have seen in person.
Post-CES: Read CES 2024 reports, consulting and brokerage reports
During the exhibition period, articles from domestic and foreign media are helpful, but they are more of a one-time information acquisition. However, if you check the reports of securities companies after attending CES, you can get insights that you didn’t see at the exhibition or have a different perspective. In addition, global consulting firms such as PwC also release various reports. If you monitor them before and after, you will be able to find meaningful reports.
Whether you need to write your own CES 2024 report, went to CES and want to read a report with a little more insight, or couldn’t make it to CES but still want to see the trends, we hope you found this helpful. Whether you’re just looking for information or want to organize your own insights, we hope you’re ready for the start of the year.